Author Archives: Sven Makowal

Voicemail Broadcasting Providers – Choosing The Right One

A well-known technological tool that can help you grow your business, is Voice Broadcasting. You begin with a database of telephone numbers of current contacts. Next, you create a short, but compelling message that you want to leave them. Your message is recorded using a regular phone. Next, you email your list of recipients to a company that provides Voice Broadcasting services, and then your message gets sent to the list of numbers you provided. Your message is sent during a specific time of the day, at a time when your prospects are least likely to answer your call, and it will go to voice mail.

That information outlines the basic ways voice broadcasting works, but there is a whole lot more to share with you on this technology. If you are looking for a Voice Broadcasting provider, I encourage you to do some homework. Specifically, what should your Voice Broadcasting provider be doing for you?

When looking for a Voice Broadcast services, it is essential that the provider you choose offers the 10 following things when it comes to a voice broadcast.

Messages that are delivered in time frames that have the greatest chance of going to voice mail – usually between the hours of 10:00 a.m. and 4:00 p.m.

A system where only the non-live answered calls go through. In other words, only answering machines and voice mail answers will get connected to leave the message.

The ability to leave a message of any length, (usually a 40 to 45 second message works best).

The ability to record and change the message from your home or office, 24 hours a day, using your own phone.

The option of checking your phone numbers against a “Do Not Call List” – Remember you can legally call anyone who has purchased from you in the last 18 months.

Provide detailed, on-line instant reports showing you exactly what happened on your broadcast i.e. how many calls were made, how many were connected to an answering device or voice mail, how many ring-no-answer calls, how many phone numbers were invalid, how many live pick-ups, how long each call took, and how many busy signals.

The ability to, after looking at your statistics, re-broadcast the numbers that didn’t connect.

An easy to manage database so you can delete or add numbers quickly and easily.

The ability to store multiple databases and have a different message for each one.

The ability to select the database and the message to launch your own broadcast anywhere there is an internet connection.

To learn more about how Voice Broadcasting can turn your prospects into profits, go to www.automatedmarketingsolutions.com

To learn more about how Voice Broadcasting can turn your prospects into profits, go to Automated Marketing Solutions This article, Voicemail Broadcasting Providers – Choosing The Right One is released under a creative commons attribution licence.

Does Your Advertising Arouse Emotions?

As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention, but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page. We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.

Here’s a question that will prove that that last statement is true. Have you ever walked past a news stand and taken a quick glance at the various racks of papers available for that day? No doubt you have and when you did this I’m willing to bet that some of those papers caught your attention more than the rest. That was no accident on their part. Rather, it is part of a well understood and practiced advertising method.

Over time successful advertisers have developed many techniques to get your attention. The front page of every Playboy magazine should demonstrate that fact. Its success has spawned too many other publications to count although many might not be able to lay claim to the I bought it just for the articles justification. The “Man Pulling Weeds in Yard Attacked by Giant Preying Mantis” type of headlines we see in the National Enquirer magazine certainly grab our attention too. Both demonstrate effective ways of getting and holding our attention. Once this has been accomplished the chances start to increase that we may take the next step and read more and make the purchase.

Marketing research has shown that there is a process that successful marketers follow to help get through the spam advertising filters that people carry around with them today. The first one, as I have already demonstrated, is to get the attention of your target audience with the Headline. Once that has been accomplished you need to increase their interests even more. In the marketing world today there is one company that has developed a 5 step process and incorporated it into a detailed marketing program of tools and processes. That company is Automated Marketing Solutions or AMS. AMS provides a full array of marketing technology tools and processes that allow any company to deliver a comprehensive marketing program using tested and proven methods. Their twelve years of experience in Direct Response Marketing ensures that even the beginner can quickly integrate and take advantage of the benefits of this technique. And it doesn’t stop there. AMS provides the capability for a company to place their ENTIRE Marketing Program on Auto-pilot. Once a business marketing program (including voice messages, e-mails, faxes and other broadcast and mail out collateral) is created and sequenced, their Lead Management System or LMS provides the unique ability to manage and control that program without any further input.

The benefits to this system are significant time savings on what would otherwise be labor intensive tasks and consistency in marketing messages. It also means that businesses never need worry about losing customers who misinterpreted your lack of contact for apathy. If you would like to hear more about Emotional Advertising and how it can benefit your business, visit Automated Marketing Solutions today. You will be surprised at how quickly and economically you can implement and start benefiting from AMS tested and proven technology and experience.

If you would like to hear more about Emotional Advertising and how it can benefit your business, visit Automated Marketing Solutions today