A well-known technological tool that can help you grow your business, is Voice Broadcasting. You begin with a database of telephone numbers of current contacts. Next, you create a short, but compelling message that you want to leave them. Your message is recorded using a regular phone. Next, you email your list of recipients to a company that provides Voice Broadcasting services, and then your message gets sent to the list of numbers you provided. Your message is sent during a specific time of the day, at a time when your prospects are least likely to answer your call, and it will go to voice mail.
As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention, but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page. We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently.